Remember saying “xerox” a document instead of photocopying? Discover the Rise and Fall of Xerox
Xerox lost market dominance despite being synonymous with photocopying. It clung to its monopoly-era mindset and moved slowly on new technologies. Rivals like Canon and HP redefined the market around it. As patents expired, offices went digital. Xerox did not adapt its products to a faster world. It also failed to adjust its pricing and branding to be more connected and economical. From Monopoly to Mounting Competition Xerox controlled almost the entire plain-paper copier market for nearly two decades after commercialising xerography. The company became a byword for photocopying worldwide. The company was protected by a powerful patent portfolio. It…
