Surviving Jio: Airtel’s Strategy for Success
Airtel’s story against Jio works very well as a classic “near-death to disciplined comeback” case study. Bharti Airtel's story highlights its struggle for survival in a Jio-dominated telecom landscape. Aggressive pricing and strategic moves became essential. When a giant was supposed to die In 2016, India’s telecom market looked doomed for Bharti Airtel. Reliance Jio arrived with free voice, dirt-cheap 4G data, and a war chest big enough to bleed out every incumbent. Smaller players like Aircel and RCom collapsed. Even giants like Vodafone and Idea were forced into a desperate merger to survive. Many analysts wrote obituaries for Airtel.…
