Charged

This summer, Coca-Cola’s ‘Charged’ takes the spotlight. The ‘Cave Man’ returns in the latest season of Mind Charged, Body Charged. Aamir Khan appears in a caveman avatar. The new campaign introduces a revamped product identity. It includes a new mascot—the wolf—which symbolizes strength and agility. Positioning itself as the go-to energy boost for tackling the impossible, Charged blends physical agility with mental alertness. A series of engaging films are conceptualized by Ogilvy India. They showcase Aamir Khan in unexpected adventures. He outsmarts a dinosaur, kickstarts a dance event, or improvises on a date night. His trusty Charged bottle fuels his…