The Future of TV Ratings: Addressing Viewership Gaps
The past few years have brought about a remarkable level of change. The advent of the internet has especially affected viewing habits. From cable and DTH, people have now largely moved to smart TVs, mobile applications and OTT platforms. But the system for measuring viewership - Television Rating Points (TRP) - has not changed. In an attempt to modernise the system to capture the new viewership patterns, the Ministry of Information and Broadcasting has rolled out a new TRP policy draft On July 2, the Ministry of Information and Broadcasting proposed amendments. These were made to the Policy Guidelines for…